Example findings
Realistic example cases of how Money Leak surfaces hidden revenue loss in eCommerce order data.
Open cases
6
High priority
3
Total estimated loss
81,850 DKK
Incorrect B2B pricing
A segment of B2B customers received lower prices than intended across multiple orders.
22,400 DKK
Role-based pricing rules failed to trigger for 3 wholesale accounts over 47 orders.
Review role-based pricing setup and affected customer segments.
Discount stacking error
Multiple discount rules were applied together in a way that reduced margin more than expected.
8,750 DKK
Overlapping coupon and campaign logic allowed unintended combinations on 23 orders in Q1.
Review overlapping discount and campaign logic.
Quantity pricing mismatch
Volume discounts were triggered too early and applied outside the intended thresholds.
14,200 DKK
Quantity break at 50 units misfired — orders of 45–55 units received the higher-tier discount.
Adjust quantity breaks and review rule conditions.
Promotion-led margin erosion
A campaign drove order volume, but shipping and discount logic pushed margin below acceptable levels.
11,600 DKK
Free shipping combined with stacked promo codes during a 9-day campaign window.
Review campaign profitability and shipping thresholds.
Unusual order quantity pattern
Order quantities deviated from normal purchase patterns and may indicate pricing or packaging logic issues.
6,800 DKK
A spike in single-unit orders for a product priced as a 6-pack suggests a unit-price misconfiguration.
Check quantity assumptions, unit pricing, and packaging setup.
Legacy price logic still active
Older pricing conditions remained active for a subset of orders after a commercial change.
18,100 DKK
Two outdated price rules kept applying alongside the new pricing across 31 orders.
Audit active pricing rules and remove outdated logic.
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